Today’s digital consumers have access to more options and transparency than ever before, and their buying decisions are largely built
on information found online. Because of this, brand perception is magnified and your digital brand presence could mean the difference
between a surge in sales or the start of an uphill battle for your agency.
Negative reviews, harmful social media mentions and more serious allegations are more than just bad press; they can affect your bottom
line and cause endless problems for you and your team. If you’re ignoring the way your brand is perceived, you’re closing the door on a
multitude of opportunities and opening an avenue for lasting issues.
Join Kylie Green, former Chief Executive Officer of Dentsu Aegis (MKTG/Apollo Nation) and current Director of the Lime Talent Agency
along with Corinne Bohan, Director of Brand & Marketing for Brisbane- and Melbourne-based real estate group, Image Property, as
they share insights and experiences about the importance of branding.
In this session you will learn about the important role of branding across position, promise, personality, story and associations as well
as the relationship between brand ‘you’ versus brand ‘agency,’ creating and building your own personal brand and brand reputation,
digital thumbprints, online versus offline branding and authenticity.
|Kylie Green, Director at The Lime Agency
Kylie has accumulated expert level experience helping brands launch, expand and re-image
themselves via marketing, activations, events, advertising, media, direct and digital marketing.
She founded Kaleidoscope Marketing, a multi award-winning brand activation agency at
29-years-old which she sold to an ASX listed company several years later. She's also held
Chief Executive roles steering both global behemoths and boutique agencies along with
everything in between.
With a client-first mindset, it's helped navigate Kylie's impressive voice and vision to help
establish brands, re-imagine reputations and break new verticals. It's little then why she's
continually worked with an impressive list of brands including Christian Dior, Estée Lauder,
Panasonic, Philips, GlaxoSmithKline, Kimberley Clark, Sanitarium, Parmalat, Carlton &
United Breweries, Asahi, CommBank, Nestle, Meat & Livestock Australia, Pepsi, Emirates,
ICC T20 World Cup 2020 Australia, Arnott’s and more.
|| Corinne Bohan, Marketing & Brand Director, Image Property
Corinne is the Director of Brand and Marketing for Image Property, joining her family-owned
business in 2016. She is a passionate marketing and real estate professional and is proud to
be a part of an innovative and driven leadership team.
Corinne thrives on keeping Image Property at the cutting edge of the real estate industry and
recognises the irreplaceable value of a dedicated team in making an agency work for its clients.
“Image would be nothing without the commitment of a stellar team and I am proud to come to
work each day to provide an outstanding service to our valued clients.” – Corinne Bohan.
When she is not generating energy and creativity for the brand and the industry, you’ll find
Corinne relaxing at the beach with her two adored sons and their whippet, Milly.
||Ashleigh Harry, Marketing Specialist, REIQ
Ashleigh’s brings with her extensive knowledge in marketing and communications from
across all difference industries, with a previous focus on marketing large scale community
events. With a passion for all things marketing, from developing collateral and building
and maintaining brand identities to her knowledge of traditional media and new media
channels used to accelerate brand messaging efforts. She is certainly looking forward
to absorbing all she can from the Reputational Management webinar.
Book your tickets now!
- Date: Wednesday, 31 March, 2021
- Time: 10am to 11am
- Price: $19 for members | $39 non-members
- CPD: 20 CPD Points
Instructions to book:
- After you've registered for the event, you will receive an email with the link to access the webinar.
- To get your CPD points, you need to attend at least 30 minutes of the webinar.
- Prices are inclusive of GST. Please ensure you log in using an individual log in, not an agency log in.
- We do not raise invoices for event bookings - you must pay via credit card/debit card at the time of booking. A tax invoice will be issued on receipt of payment.
- To book multiple tickets, first click 'Register Myself' and then 'Register Someone Else' then you will be able to register on behalf of others in your Agency.
If you have any questions or need assistance booking, please contact firstname.lastname@example.org or call 1300 MYREIQ (1300 697 347)