Digital marketing has never been more important to the real estate profession to grow business and generate leads. The REIQ has partnered with digital marketing specialists iProspect to help you maximise the benefits of digital marketing and understand how it can complement your existing business plan.

Join this four-part recorded masterclass video series to learn how to enhance your marketing performance, lead generation and overall business brand growth. Whether you use an external marketing agency or do it in house yourself, this masterclass series is for you, and will provide practical tips to improve the efficiency of your office marketing and maximize your return on investment.

Event Information:

Date & time: Online access
Price: $300 Members | $550 Non-Members (Entire Series)
Time: Each installment is approximately an hour's length
CPD: 80 points

Summary:

The four-part webinar masterclass includes: 

1. Digital Marketing Foundation
This introductory webinar will help you understand the foundations before tackling the more technical topics below. This webinar will cover the media landscape and the basics of digital marketing, including the role of channels and their integration with more traditional marketing (radio, newspaper and outdoor advertising).  

2. Search Engine Optimisation (SEO) Introduction
This session focusses specifically on SEO and the different factors that influence organic search performance i.e. technical, content, Google My Business reviews and backlinking – all of which increase your visibility and engagement online more cost effectively without having to invest in paid activity.

3. Search Engine Marketing (SEM) Introduction
This webinar will focus on an explanation of SEM and what are its basics, such as what is search, how search works, different search strategies and how to influence paid search performance on Google or Bing.  

4. Social Media Introduction
This webinar will focus on social media with an explanation of the difference between paid and organic social media and the role each plays in lead generation, engagement and relationship building. 

Don’t miss out on this opportunity to advance your marketing skills and learn how digital marketing specifically can help grow your prospecting and assist with overall business growth. Register today! 

Who is this digital marketing masterclass recommended for? Anyone working at any level in the real estate profession, from principal licensees to admin coordinators, sales agents, associates, property managers, sole traders and more. 

Instructions to book:

• After you've registered, you will receive an email with the link to access the 4 part video series.
• To receive the allocated CPD points, complete the CPD pending request form located at the bottom of your 'My CPD Status' Page.
• Please ensure you log in using an individual log in, not an agency log in.

If you need any assistance securing your virtual ticket, please contact events@reiq.com.au or call 1300 MYREIQ (1300 697 347).